All posts tagged "SXSW 2024"

Brands
SXSW Austin 2024: AI’s potential to be force for good for employee experience
1 in 4 employees currently utilise AI tools, and 80% acknowledge their productivity-enhancing capabilities. But apprehension persists.
Brands
SXSW Austin 2024: Virtual try ons the future of online shopping, suggest J.Crew and Google
"This is a type of generative AI, it's a diffusion based model that is generating every pixel."
Brands
SXSW Austin 2024: Mastercard spends 70% of marketing budget on experiences because ‘your product and service is completely incidental’
"You appeal to consumers, to their needs, to their interests, and to their passions, your product and service is completely incidental to...
Brands
SXSW Austin 2024: Delta, eos, and Pfizer CMOs on ‘aggressively’ embracing AI
“'I’m pushing AI aggressively inside of the walls of Pfizer.”
News
SXSW Austin 2024: Paramount CTO on winning gen AI arms race
"As a media company, we're going to have a key voice in the evolution of AI systems.”
News
SXSW Austin 2024: Meghan Markle and Katie Couric on using your voice and sexism in TV
"20% of editors of the most popular international online publications are women."
News
SXSW Austin 2024: Creators lack professionalism, ‘don’t even understand what they are really selling’
Plus: Why brands should be looking to research the people that they want to work with.
News
SXSW Austin 2024: Shrinking streaming market and Paramount’s zombie channels
"If there is a merger of Paramount and Peacock, we hate to lose a buyer but maybe not in the next four...

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