The $199 range features Atipalku Intjalki’s artwork, with $25 from each pair supporting The Fred Hollows Foundation.
It brings a new round of 'Should've gone to Specsavers' creative to television, streaming and social platforms.
The installation spans 95.45 metres along Swan Street in Richmond.
The campaign features two TVCs built around humorous, relatable netball scenarios.
A dementia awareness play that moved Australians from vague anxiety to hearing checks.
The brand says the category has remained one of its “best kept secrets.”
The network has screened more than eight million Australians to date.
Katie Finney: 'You want to be true to Summer Bay so it doesn't seem like we’re forcing a brand in.'
Specsavers has unveiled a new out-of-home campaign, featuring a deliberate 'mistake' on the Southern Hemisphere’s largest billboard.
The appointment sees Ogilvy tasked with strengthening Specsavers’ presence in both markets.
Specsavers has debuted its first 3D digital out-of-home campaign in Australia, teaming up with QMS to showcase the Elton John Eyewear collection...
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured...
Nova 100's Jase & Lauren Hide & Seek competition concluded with a Melbourne father uncovering the hidden hosts using online sleuthing, claiming...
The review extended solely to Lion’s media agency remit, with no other creative or digital relationships impacted.
