Toby Dewar: "We're taking the lead and raising the standard of practice across the industry"
Brian O’Kelley: "Sustainable advertising is inevitable."
June Cheung: "Carbon emissions associated with the internet is approximately 4% globally"
Anne Coghlan: "By putting insights into the hands of everyone, there’s no excuse for inaction"
The report also found that streaming brings digital ad emissions to 7.2M metric tons annually
"I'm looking forward to encouraging further industry collaboration"
"Climate Shield makes it easy to factor emissions into campaign decisions"
"We are striving for a more effective advertising industry with the least impact on the environment"
The company reports emissions measurement, compensation and reduction by organisations in media and advertising
Meltwater, DoubleVerify, Triton Digital, InfoSum, TotallyAwesome and impact.com also reveal their forecasts
The joint study revealed that 15.3% of their advertising spend is wasted on inventory that generates no value
Mediabrands is the first global media or agency holding company to partner with Scope3 at a global scale
June Cheung will lead Scope3’s expansion and strategic partnerships in the region