The campaign aims to drive, impact and awareness of Lynx Africa across major arterials of Sydney and Melbourne
• First exclusive advertising partners are Qantas and the City of Melbourne
Georgie Fox: "I look forward to building a team of digital specialists to accelerate oOh!’s programmatic sales offering"
Bel Harper: "If you want to reach Sydney siders we've got all of them covered"
Media buyers revealed what stood out to them, what was missing and what they would invest in
Premium Sydney OOH network announced with more than 800 digital faces
the network will include more than 800 digital faces and 3DA Anamorphic enabled screens
The partnership allows advertisers to buy a campaign across Reooh's in-store screen network inside The Warehouse Group’s stores
Paul Sigaloff: "These sites are integrated into oOh!’s national network of 35,000 digital and classic assets"
Neil Ackland: "This represents a unique opportunity to integrate their brands with this content in an innovative way"
Richard Moore: "This innovative solution exemplifies oOh!'s commitment to utilising creative technology to empower clients"
Neil Ackland: "Retail media is more complex than simply purchasing digital screens and switching them on"
Sophie Madden: "We Are The Changers’ articulates all the great things we do as an industry"
“It's a broad-based movement towards Out of Home."