Almost 60% of younger fans have a strong affinity for brands that support their favourite team or sport.
"I arrived at NCA nearly 7 years ago, with one goal, change the way News Corp Australia views and does Ad Tech."
"News Publishing is a way for brands to engage with their audience in trusted and credible environments."
James Taylor: "For Aussie travellers affinity and authenticity are the superpowers of Influence."
According to Capital Brief, the talks involved senior local executives from each company.
Plus: Georgie Nichols, Ryan Ambrose, Memo Hayek, Matt Coote, Pippa Leary, and Robert Ovadia.
Departing Mick Carroll introduces new weekend editor of the paper Anna Caldwell to readers.
Cocaine Inc. is being released under News Corp Australia’s True Crime Australia umbrella.
Matt Kaufman joined Amazon Web Services, Starcom made key hires, and Catalano's View Media Group made five leadership appointments.
"We're going to be defined by the output, what we put into the world, what we make."
The pro bono social change movement is supported by News Corp Australia and NOVA Entertainment.
Head of sales on outlook, targeting, strategy, and why News Australia doesn’t sell Foxtel.
News Corp's Jessica Gilby says that the industry has had tunnel vision on how it defines success using certain media metrics.
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
