It's clear the decision isn't simply about platform expansion, it's a deliberate move to meet audiences where they already are.
Martin White: 'No filler. No opinion. Just the facts.'
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'We don’t do editorial. We just tell it straight.'
'We’ve got as many sponsors now as we’ve ever had, and it just shows the strength of the show'.
Free TV broadcasters dedicated 88% of programming expenditure to Australian content in 2023–24, including $408 million on news and current affairs.
While the US drama unfolds, the implications are also being felt in Australia, where Paramount Global owns Network 10.
The hit psychological drama that stunned critics and viewers on Paramount+ is heading to free-to-air.
'We've never strayed from what we're good at, it's always about uplifting people and getting the best out of them'.
As Australian's head to the ballot box to decide our next Prime Minister, the nation's television networks will be working overtime.
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