Wells has also long been a vocal advocate for public interest media, particularly the ABC.
The streaming company is rolling out a global redesign of its TV interface.
The Australian streaming landscape is set for a shake up.
See the top industry stories trending today.
Mark Ashbridge: 'Five years ago, connected TV views were under 8%. Today it's 47%.'
Ted Sarandos: 'As the popularity of video podcasts grow, I suspect you'll see some of them find their way to Netflix."
Global creative agency takes a stake in the future of popular culture.
The new streaming services launches next Monday.