Aussie creator expert say the move signals a defining moment for the creator economy.
The announcement was made at the 2026 YouTube NewFront event in New York.
Fabulate’s Nathan Powell explains how agentic AI are reshaping creator marketing in 2026.
Jessica Nguyen emerged as the most searched Australian creator on the platform last year.
Nathan Powell: 'Clearly the Albanese team have learnt a lesson or two about TikTok and are following best practice on the platform.'
Nathan Powell: 'Perhaps it’s the time of year but January definitely saw Australians looking for self-educational content across all the platforms.'
Toby Kennett: 'Her expertise will be instrumental in driving Fabulate forward, and we couldn’t be more excited to have her on board.'
Ben Gunn: "We believe this will be a game changer for brands wanting to work in the influencer space."
