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This is a huge win for real creators and businesses or brands who’ve been drowned out by bots and copy-paste tactics.
YouTube and Meta are doubling down on originality, updating monetisation and distribution policies to penalise repetitive, mass‑produced and reposted content.
Warren Jolly: 'They have allowed rapid experimentation with brand-aligned creative variations, empowering our team to consistently deliver impactful ads.'
Nikila Srinivasan: 'We've been talking about our plans to build a business that does not interrupt your personal chats for years and...
