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Roberts, most recently CFO at Ramsay Health Care, brings experience from Coca-Cola Amatil, Woolworths and Louis Vuitton.
Nine will be the exclusive Australian broadcaster of the Milano Cortina 2026 Paralympic Winter Games, continuing its commitment to Paralympic sport.
World Rugby Chair Brett Robison: 'This landmark partnership is all about reigniting the love of rugby down under'.
The announcement comes off the back of the release of the company's latest trading update.
The company warns "economic and market uncertainty" will likely dampen momentum through the back half of the year.
Matt Stanton: 'I can’t think of a better person to re-invigorate Nine’s strategy to be the leader in the digital video market.'
Laing's appointment comes at a time when Nine is seeking stability after a turbulent period.
Phil Waugh: 'This is a significant step forward for rugby in Australia.'
Plus: Kurt Burnette, Seb Costello, Orange Line, Brendan Fevloa steps back from radio.
Catherine West: 'Stanton took on the acting role with a clear mandate to drive change'.
