The move coincides with the imminent departure of Ryan Haeusler in October.
Her new role with the Mediabrands agency follows the resignation of Sarah James, who has moved to GroupM's EssenceMediacom.
Mark Coad: "It is a natural and important step through IPG Mediabrands' RAP for our company to support Aboriginal and Torres Strait...
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
Coad: "Mel, Sam, and Colts are still very much part of Initiative's team and will be working at their usual high-octane and...
"In the past five years, I’ve seen senior creatives, who’ve been spat out by big agencies, most likely for cost reasons, form...
