Too much of this industry is focused on placements, platforms and process. We are more interested in the architecture behind growth.
WARC has lifted its 2025 global ad spend forecast to $1.17 trillion, driven by a stronger-than-expected second quarter for social media.
James McDonald: 'Lewis brings the kind of systems thinking and analytical muscle that will help us push that advantage even further.'
James McDonald: 'This change is invigorating, and it’s as good for Tom and I as it is for the business and for...
The industry reacts: "Relying on and paying for big tech is like sitting on a freeway in neutral."
