All posts tagged "Integral Ad Science"

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  Marketing

  Yahoo DSP launches Agent Network for advertisers

  Yahoo DSP’s Agent Network connects advertisers with partner-built AI agents across campaign planning, activation, creative and measurement.

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  News

  IAS expands Meta content block lists to ‘Threads’

  Integral Ad Science brings AI-driven Meta content block lists to ‘Threads’ with a tool that helps ensure brand safety.

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  AdTech

  IAS drops a flashlight into the murky waters of CTV

  The Total TV tool from IAS helps buyers stop buying blind on premium streaming apps.

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  AdTech

  IAS brings brand safety to the TikTok wild west

  Integral Ad Science has expanded its Total Media Quality coverage to include TikTok Search Ads.

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  Journalism

  ThinkNewsBrands urges marketers to back journalism on World News Day

  Vanessa Lyons: 'In today's world, where reputation and social licence are so important, news offers effective, brand-safe environments for campaigns.'

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  News

  Advertisers can now measure carbon emissions of their campaigns with IAS

  Integral Ad Science has partnered with sustaintech platform Impact Plus to help advertisers measure the carbon emissions of digital campaigns alongside quality...

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  News

  IAS reveals dynamics of the digital advertising landscape in Media Quality Report

  Lisa Utzschneider: 'As digital media complexity accelerates, IAS remains steadfast in empowering our partners with the transparency, precision, and protection they need to succeed.'

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  Opinion

  Attention is the new conversion: Why attention beats viewability this EOF

  'Marketers who prioritise attention, and not just viewability, will be able to demonstrate the effectiveness of their campaigns and their impact on...

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  News

  IAS reports 11% revenue growth for Q3 2024 amid product innovation and key partnerships

  Lisa Utzschneider: 'Our focus on AI-driven product innovation is paying off.'