Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
InfoSum capabilities will be integrated into Omni and will enable privacy-safe utilisation of data across the entire marketing workflow
"There's no point in doing deals with a bunch of disconnected partners"
"We as an industry have gotten really careless with how that data is passed around"
“We are delighted to be working with InfoSum to support our data collaboration requirements"
Meltwater, DoubleVerify, Triton Digital, InfoSum, TotallyAwesome and impact.com also reveal their forecasts
• Knott spoke about the company's work in the data privacy space and the cookieless future