Edison Research's tenth annual study finds 18 million Australians tuning in weekly as podcasting crosses a landmark.
"Your competition for attention just increased, so you need to create something people want to listen to"
Around 81% of Australians listen to digital audio monthly, up from 78% in 2022
• The study was released by Edison Research and Commercial Radio Australia
About 5.6 million Australians, or 26% of the population, are podcast listeners
• The results highlight that commercial radio delivers superior reach and access to exclusive audiences.
+ Jacqui Ooi, iHeartPodcasts, Luke Girgis, Podshape, Chasing Charlie
• Weekly podcast listeners listened to six podcasts per week on average.
Auto audio: 85% listen to radio, 12% listen to podcasts
