As it turns out, the secret might not be such a secret after all.
See the top industry stories trending today.
Ben Fordham and Mark Levy lift in Sydney, as Nine Radio sees promising signs in Brisbane and Perth
2GB retains the breakfast crown.
His move into talk radio comes with a significant shift in pace and pressure.
Greg Byrnes: 'It's pleasing that we get results like today to show that. It proves that's the right strategy'.
Tom Malone: 'We've reshaped the business to make sure there's a real laser-like focus at station level around content'.
'Attention spans may have shortened, but the unique cut-through of respected, interesting voices keeps audiences engaged.'
Byrnes: 'I think it'd be safe to say that we're returning more to news and opinion [at 4BC].'
Staff shortage at 4BC with vacant slots all over the AM talk radio station dial.
"The results from this survey show we have a strong foundation for the Olympics."
"We know our audience doesn't like change, but change is required from time to time."
"Ross and Russ' entire production team is behind them, and focused on what they do and what they can control, that being...
