"Brands talk about struggling to connect to young audiences, or finding it hard to cut through the clutter in sport. Here’s a...
"Consumer expectation is currently ahead of brand realisation – especially in Australia."
Dan Krigstein: "If you want to see what the future holds, look to gaming."
The report also revealed attention paid to in-game advertising translates into strong brand recall.
Gareth Leeding: "2024 will be the year that brands go from being watchable to playable."
Ryan Cunningham: “Some are still late to the party, but that’s because of a lack of understanding"
"Gaming is no longer just gaming – it’s their new social."