Martin Medcraf: "Our research shows that brands who sponsor Women’s Sport also enjoy higher levels of trust"
Advertising on Binge launched in March 2023
The research was conducted by Foxtel Media and Gemba
On eve of ads arriving on Binge, Frain reveals ad loads and discusses attention and engagement
Advertising is modelled on the success of Kayo Sports and with watchability at the core
Foxtel Media credits the strong sponsor line up to the record-breaking ratings achieved during the 2022 NRL season
Binge Basic just got a lot more tempting – $10 a month and HD streaming!
Ticker currently streams in Australia via Flash, Telstra TV and LG and via the Ticker app
The program is in partnership with Western Sydney University
Binge the new frontier as Kayo Sport ad revenue surges, with advertisers coming back for more
Patrick Delany and Mark Frain: The game has changed, are you in or are you out?
• The documentary celebrates and promotes the legacy of the Brown Brothers
• The project aimed to create and test a new methodology for a cross-platform advertising campaign
From Susan Sarandon, Gordon Ramsay and Tom Brady to Jennifer Hudson, Shaq and Oprah