How marketers can use technology to better predict buying behaviour than age or gender.
"We're going to be defined by the output, what we put into the world, what we make."
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
Dan Krigstein: "If you want to see what the future holds, look to gaming."
News Corp research revealed quality and customer service are stronger purchase drivers than rarity and exclusivity.
