Kate Richardson: "The cost-of-living crisis has impacted households across Australia, so we wanted to bring some positivity back to the weekly grocery...
"MasterChef Australia and Coles set the standard for seamless brand integration."
Coles' premium private label is aiming to earn brand loyalty by tapping into special, occasional moments.
The meal plans can save consumers up to 25 per cent on dinner
This partnership will enable brand advertisers to connect with off-site audiences across Facebook and Instagram at scale
McVay, originally from the US, steps into the role after former CMO Lisa Ronson left the business nine months ago
• The Cost of Living Daily Deals program offers readers exclusive discounts
• She will be leaving the retail giant in late September
• The awards recognise leaders, innovators, and success from adversity and challenges of life on the land
• He joins after more than two years as Coles' head of market strategy and transformation
• Plus Paramount shake up and Coles ups ante on comms during Covid
• The magazine has extended its lead in the Food & Drink category
• The campaign was broadcast across ARN’s KIIS and Pure Gold networks in Sydney, Brisbane, Adelaide and Perth
• Woolworths crowned Australia’s most valuable brand, brand value AU$11.8 billion
