The two-year program will run more than 50 events across Australia to encourage use of bowel cancer screening kits.
Think HQ will lead community engagement to lift participation in the National Bowel Cancer Screening Program.
The campaign encourages eligible Australians to complete their free at-home bowel cancer screening test.
Annabelle Herd: "Using Australian music allows brands to connect with their markets more authentically with home-grown sounds."
