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'I look forward to our refreshed commercial approach delivering effective audio advertising to a much broader suite of advertisers.'
Brian Gallagher: 'Franky has a deep understanding of the power of regional media, and will be critical as we continue to advance...
Mediaweek spoke to Peter Horgan, Sue Squillace, Brian Gallagher and others to find out what stood out for them at News Corp's...
Brian Gallagher: 'Network 10 shares our vision for the future and our drive to move the needle on national media budgets in...
Salt predicts that the next 10 years will be “the time of the regions.”
Regional Australia is "an untapped and uncluttered opportunity for advertisers, and a truly ‘unexpected’ place to live."
Despite more than a third of the Australian population living in regional areas, only 17% of national media budgets are invested there.
• Gallagher also talks about the importance of the IMAA and the consolidation of the market
• Boomtown chairperson Brian Gallagher talks Covid-19 and online innovations
• Smart speaker listening jumps 95%
Marketing expert Gaye Steel will facilitate the masterclasses
“We were able to push very hard on the change to Nine with radio advertising blanketing the market during the switchover"
