The new entity includes stations 2GB in Sydney, 3AW in Melbourne, 4BC in Brisbane and 6PR in Perth.
The change, of course, is pending completion of the Laundy Family’s acquisition.
Kyle Sandilands faces a pivotal ARN deadline as speculation grows about legal action and a possible takeover play.
Talkback radio, like many media assets, runs as much on culture as it does on balance sheets.
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The move comes amid an unfolding transformation at Nine that has already seen the sale of its national radio network.
It's the biggest strategic pivot in years.
It's been bought by hotel baron Arthur Laundy.
