The Australian Influencer Marketing Council will host its first AiMCO Summit in February 2026, bringing together creators, brands, and platforms to explore...
The Australian Influencer Marketing Council (AiMCO) gathered members in Sydney to address the complexities of using music in social media campaigns.
Patrick Whitnall: 'This is an important topic for our members and both women have an unwavering commitment to body image advocacy, having...
The Australian Influencer Marketing Council has teamed with mental health charity ALLKND to launch peer-to-peer wellbeing training, starting May 22.
Liam Cox: 'Ensuring legal, commercial, and public-facing reputational risks are managed cohesively and effectively is imperative.'
Patrick Whitnall: 'We need to explore how to hold more attention than traditional media, particularly in light of the shift to streaming...
Brad Canning: 'He is someone who has always leaned into the sector, taking the time to understand the business and best practices.'
Patrick Whitnall: 'ALLKND is redefining mental health education in Australia.'
Patrick Whitnall: 'The calibre of nominations for our annual awards just gets better and better – it reflects the momentum across the...
Patrick Whitnall: 'It’s fantastic to kick off 2025 strongly with four new members joining AiMCO.'
Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for...
Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead...
Patrick Whitnall: "They understand the power of the influencer sector on both brand perception and revenue."
Australian brands are set to spend more than $1 billion on advertising in gaming environments this year.
