Gerry Bowness, James Dixon, Kristy Kinzett, Tom Kirkham and Sam Orton share their thoughts on Brandcast 2024 with Mediaweek.
Entertainment at Brandcast was provided by NZ musical act SYNTHONY and G Flip.
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
Despite the rise, Australia is still among countries with a lower proportion of consumers accessing online short-form news videos.
The addition of YouTube connected TV audiences is set to launch in Ipsos iris in the second half of 2024.
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
The YouGov research revealed that 68% of Netflix users also used at least one other streaming platform.
VA Media’s Hannah Barnes on making My First Time and launching Luxury Living channel
Russian hackers hit Ukrainian telecoms, Nigel Lythgoe investigated, Golden Globes 2024, Blockbusters, Streaming classics, Total Control's Deborah Mailman.
Andrew O'Keefe, When celebrities post on global news events, The Block, SAS Australia
They also shared their thoughts and opinions about YouTube's offering, what stood out in the presentation
Google Australia managing director Mel Silva: "YouTube does it all"
"As trading conditions improve in digital advertising, YouTube can expect to see revenue growth improve"
Take charge of your entertainment budget. What other platforms made the Mediaweek Top 5 streamers?
