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The broadcaster says its approach to Origin II is built on enhancing discoverability and retention.
The move represents a formal entry into Australian industry conversations around ad-supported streaming models.
'We don’t do editorial. We just tell it straight.'
According to Purcell, the key to competing in this new environment is quality, structured, human content.
The show’s fast rise, and now international award, highlights how digital-first creators can build meaningful audiences.
One of the offerings includes the expansion of its 'Sponsored Snaps' offering short, visual messages placed in users’ Chat Feeds.
The Head of Digital won Social media Specialist at Mediaweek's 2024 Next of the Best Awards.
'I think this is a pretty rare occasion where you can put yourself forward for something like this.'
Adgile: Television platforms accounted for a significant 74% of all video revenue during the campaign.
Mark Ashbridge: 'Five years ago, connected TV views were under 8%. Today it's 47%.'
