To date, Emotive said the campaign has reached 13.3m users on TikTok and generated $1.5m in earned media value.
The campaign kicked off with a hero film featuring TikTok creators and everyday Australians examining the impact of loneliness in their lives.
Paramount Global sells stake in Viacom18, War on fact-checkers, Tom Elliott, ABC Radio Sydney, Kyle Sandilands, Warren Tredrea
"We'll take advice, but we have no plans to do that. I think you've got to be pretty cautious."
The new additions will fit into newly formed business units. Sam Kelly: "I guess we’ll probably have to change our name."
Meta, Prime Video staff face layoffs, Barbie, Nine, Kerry O’Brien, Dan Wootton, AFL boss Andrew Dillon
The event was held at Sydney's Doltone House last night.
Southern Cross, Network 10, Netflix, Google, Zachary Rolfe, The Summit, Australia’s Test series
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
TikTok will livestream its Mardi Gras Visionary Voices Celebration on Thursday, February 29, from 5:30pm to 8:30pm.
"Australia consistently punches above its weight when it comes to creativity and innovation."
X paying celebrities for shows, Google, Kyle and Jackie O, Super Bowl ads
The appeal of TikTok comes in its snackable, short, and sharp format.
The video teaser campaign comes as brands ditch X in favour of Instagram, TikTok and YouTube.
