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Despite the rise, Australia is still among countries with a lower proportion of consumers accessing online short-form news videos.
“I thought he was a little crude when he said, ‘you're not very relevant anymore, you’re bored, are you?'"
Meta, News Corp restructure, Google deal, Plan for Paramount, ABC multichannels
"He's just really bored, scared of being irrelevant or forgotten, or he's overly sensitive because of what's happening in the US."
Social media, Financial Review, Jase and Lauren, Top Gear Australia, Phil Gould fined
Brett Armstrong: "There is zero evidence suggesting that TikTok is in any way a national security risk."
“Creators wanted people to not just hear their words, but feel their words.”
77% of businesses surveyed said TikTok allowed them to reach new Australian audiences.
Meta, The Sun, Networks react to Prominence, Samsung
To date, Emotive said the campaign has reached 13.3m users on TikTok and generated $1.5m in earned media value.
The campaign kicked off with a hero film featuring TikTok creators and everyday Australians examining the impact of loneliness in their lives.
Paramount Global sells stake in Viacom18, War on fact-checkers, Tom Elliott, ABC Radio Sydney, Kyle Sandilands, Warren Tredrea
