Aimee Buchanan: 'The shifts we’re seeing in workforce structure reflect an industry that is actively adapting, not reacting to new realities'
It comes as the MFA reshapes its leadership for the next phase of industry change.
The fear? Much of the industry conversation still leans on outdated assumptions.
Australia’s most respected recognition of media agency leadership is back and bigger than ever.
Sophie Madden: 'It’s no exaggeration to say that John has perhaps contributed more than anyone else to ensuring the strength and evolution...
Sophie Madden: 'The final topics are sharp, relevant and thought-provoking – with just the right mix of humour and edge.'
Sophie Madden: 'Arum is exactly the right person to lead Ad Net Zero Australia as we drive meaningful, long-term change across the...
Sophie Madden: 'These campaigns are not just smart and strategic – they’re creating real, positive change and truly reflect our industry purpose...
Sophie Madden said: 'Media agencies demonstrated strength in tough trading conditions, while evolving in response to client needs.'
Philippa Moig: 'Think beyond your team, beyond your agency.'
Sophie Madden: 'The Code empowers businesses to navigate these challenges while protecting their people and meeting legal obligations.'
The MFA celebrated the rollout of initiatives such as Ad Net Zero and MFA People First – A Playbook for Leaders on Psychosocial Safety.
Karen Halligan: 'This launch aggregates BVOD inventory at scale and represents a significant innovation as we prepare for VOZ as a trading...
Sophie Price: "Our goal with this campaign is to maintain the momentum and awareness, especially as fresh talent joins our ranks."
