UM initially won the account from Starcom in 2016.
Cam Luby: "This is not about promoting products in lieu of brand, it’s about using our strong product propositions to drive growth...
Darren Wright: "We wanted to bring that story to life with some warmth and understanding that will hopefully engage the small business...
Cam Luby: "We're proud of the product, proud of the work, and we had a lot of fun making it."
Lauren Dawber: "The digital ecosystem is powerful, it doesn’t matter where you live."
ACMA found Optus failed to upload required customer info to the IPND between Jan 2021 - Sept 2023.
Robyn Sefiani: "Trust, once lost, is hard but not impossible to regain."
AI is a really big play here.
The outage was the second major brand disaster for the Optus brand following last year’s cyber attack
Aussie shows, Disney turns 100, RMIT’s fact check, News Awards, ABC, The New York Times, Darren Hayes, NCIS: Sydney
News Corp, Betr, FOX Sports, Seven, X, LinkedIn
SMI reports outdoor again strongest performer, digital video and audio dollars also climb
Plus: The impact of the 2023 Women's World Cup
Optus Sport will host a dedicated FIFA Women's World Cup 2023 Snapchat show
