WPP reported A$5.7 billion in Q1 revenue, down 4.0 per cent like-for-like, while maintaining its 2026 guidance.
It comes as the company continues to reassess its broader agency structure.
Ogilvy again led network rankings, taking the top global network position for a sixth straight year.
The new offering is designed to help over-the-counter brands connect more deeply with Australian culture.
The review focused on a specific component of the brand’s creative remit.
The hero film contrasts the familiar tune of Waltzing Matilda with intense sequences of on-field action and training
Kinney joins INVNT with a background that blends agency leadership and advanced AI training.
The refreshed creative celebrates a new image shot by street photographer Sam Ferris.
The program saw students tackle a real-world MILO brief targeting Gen Z.
Sawyer will drive Prophet’s national growth strategy, and deepen agency and brand partnerships.
While consumers aren’t anti-tech, brands must ensure digital tools simplify the customer experience.
KFC and Ogilvy have unveiled Sweet Tokyo, a new integrated campaign by Japanese director Hiroshi Kikuchi celebrating the brand’s limited-edition teriyaki-inspired menu.
The appointment sees Ogilvy tasked with strengthening Specsavers’ presence in both markets.
Reed Collins: 'He leaves us in an incredibly strong creative position and I'm confident about our future.'
