Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."
Telstra's This is Footy Country came in second place, with ALDI's Good Different following in third.
Nina East: "We set out to make a confronting campaign that would make a difference."
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
"That's quite refreshing for a lot of people, if you can just be human about stuff."
Sally Kissane: "Not only is she incredible at what she does, she is an exceptional leader, and a wonderful human. We can’t...
The appointment follows the news of Fran Clayton joining Ogilvy as CSO, as Mediaweek recently revealed.
DDB Group Sydney CEO Sheryl Marjoram said: "it's a massive role and we could not be happier for her or prouder of...
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
Australia's best-performing campaign, coming in at #11, was Curing Homesickness by CHEP Network in Melbourne.
Jason Davey, chief experience officer at Ogilvy Network ANZ, will lead the 200 people working for Ogilvy One across AUNZ.
The work launching the platform uses Dorothea Mackellar’s iconic poem ‘My Country’.
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.