James Sexton: "It’s been great working alongside director Mark Molloy and Jason, to bring this sitcom trope to life, as well as...
Mediaweek caught up with PHD's Hugh Davidson, Katherine Pochroj from EssenceMediacom, Sebastien Kriegel from UM Australia, and Avenue C's Paula Lopes.
Pippa Berlocher: "By harnessing the power of Amazon Australia’s engaged customers as well as their sophisticated AI capabilities, we're creating a truly...
The win extends essenceMediacom's remit; it has held the New Zealand business since 2010. Initiative was the Australian incumbent.
The relationship between EssenceMediacom (then Essence), Special Group, and Uber began in 2017 with the star-studded 'Tonight, I'll be eating…' campaign.
The fundraising campaign has so far resulted in $1,186,494 in donations for Dolly’s Dream.
James joins the GroupM agency from Initiative Melbourne, where she worked as managing director.
Incumbent Starcom, which is also in the running for the account, manages Subaru's media buying and planning.
The GroupM agency bested PHD and Hearts & Science.
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
The GroupM agency has hosted a fireside chat with Dr Charlotte Keating, resident psychologist at ABC Radio.
"A partnership like this has effectively zero wastage and maximum attention, which makes it such a valuable opportunity to be part of."
In his last three years as CIO, Thomas had been managing 240 people and almost $1bn in billings.
Specsavers has worked with Mediabrands' Initiative in Australia since 2016 and with GroupM's EssenceMediacom in New Zealand since 2010.