All posts tagged "Avenue C"

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  Advertising

  Cover-More leans into ‘holiday mum energy’ in first major brand campaign via Supermassive

  The creative platform will bring its promise of care and protection to life across SVOD, digital, social and OOH.

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  Agencies

  ARN Upfronts 2026: The verdict from Australia’s media and marketing leaders

  With sweeping changes across KIIS and GOLD, the industry’s now asking: who’s buying in?

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  Agency News

  Avenue C bolsters leadership with five senior hires

  The move bolsters its leadership team and deepening its focus on data-driven, outcome-based media

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  Agencies

  Media buyers weigh-in on SBS upfront as public broadcaster makes case for culture, community and lower ad loads

  Jay Malig, Sue Cant, Clare Zappia, Ori Gold, Rebecca Segalla and Elise Stark shared their thoughts on the biggest selling points of...

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  Agencies

  Avenue C wins AMP media account

  Tina Cleary: 'Their team brought a sharp strategic lens paired with an impressive ability to connect long-term brand growth with short-term performance...

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  Agencies

  Avenue C appointed media agency partner for Zip Water across ANZ

  Mike Abbott: 'Avenue C impressed us with their strong, integrated approach across media - from social and SEM to influencer and SEO.'

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  Agencies

  ‘Thanks to Nature’ launches first major out-of-home campaign

  The brand, started by a Sydney mum, is kicking off its foray into OOH advertising.

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  Agencies

  Avenue C wins Alinta Energy

  Babi Kahveci: 'We are delighted to announce that we will be working with Avenue C, who demonstrated a real depth of understanding...

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  Agencies

  Seven 2025 upfront: Media buyers on network’s ‘smart strategy’ and ‘clear focus’ in programming and total TV buying for the year ahead

  Seven was the last cab off the rank for this year’s Upfront season after a busy few months. The network impressed its...

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  Agencies

   Media buyers on the SBS 2025 upfront: ‘Well-rounded’, ‘very smart’ and ‘punchy’

  Atomic 212°'s Barry O’Brien, Rebecca Segalla from Magna, and Avenue C's Carolyn Northcote shared their thoughts on SBS' 2025 upfront offerings.

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  Agencies

  Media buyers on Foxtel’s 2025 upfront: ‘Refreshing’ and ‘promising’ offerings amid ‘more competition than ever’

  Lorraine Woods, Daniel Cutrone and Jessica Woods shared their thoughts and opinions on the Foxtel upfront with Mediaweek.

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  Agencies

  GroupM and Avenue C commit to AgeInc’s Age Inclusive Employer Endorsement principles

  Greg “Sparrow” Graham: "When AgeInc approached us to help spread the word among adland agencies re its initiative, we jumped at the...

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  Agencies

  ‘Punchy’, ‘compelling’ and ‘welcome enhancement’: Media buyers on the new tools and innovations at Yahoo’s 2025 Newfronts

  Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.

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  Agencies

  ‘Major video disrupter’ and a ‘huge opportunity’: Media buyers share their thoughts on Amazon’s ad tier, sports streaming and rich first-party data

  Mediaweek caught up with PHD's Hugh Davidson, Katherine Pochroj from EssenceMediacom, Sebastien Kriegel from UM Australia, and Avenue C's Paula Lopes.