Fitzpatrick brings more than 20 years’ experience across digital media, marketplaces and AdTech.
Brands chasing reach, virality and creator hype may be overlooking credibility.
The latest data shows the company reaching more than 7.3 million Australians monthly.
It comes as shifting consumer expectations reshape how luxury marketers approach storytelling.
She joins from Yahoo.
A trip through 2016 adland.
“It’s such an exciting time to join Are Media.”
See the top industry stories trending today.
Tanya Buchanan said the anniversary highlights the strength of the awards and the dedication of its partners.
Consumers are not chasing deals. They are chasing confidence.
Anna Quinn: 'We had an amazing turnout and there was tremendous feedback in the market.'
The company is boosting its strategic teams with four female powered appointments.
She will work closely with Susan Armstrong,
Brands who keep ignoring them are walking away from billions in potential revenue.
