Bruce Mildenhall and Lexie Northcott share how Apple Watch's features saved them in unexpected situations.
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
Since the start of the year Apple has been ramping up its brand films in APAC in response to declining smartphone sales
The films are part of a strategy to engage audiences with the brand as smartphone sales decline globally
The two-minute ad was directed by Australian director Kim Gehrig of Somesuch Productions.
The demand for codes of conduct is aimed at stopping big tech companies from dominating the market and behaving anti-competitively
Mediaweek’s on the ground coverage of Wednesday at the Fast Company Innovation Festival 2023.
Warner Bros. Discovery partners with VideoAmp, The Simpsons music editor passes, Meta, Apple
The product bundles News Corp’s true crime podcasts into a single channel called Crime X
Friday night to-do list: Dinner, football finals, order new Apple gear after 10pm
• Discovery sells GB News stake, JOY, Wavemaker
• CEO Tim Cook said the result was thanks to an innovative lineup of products and services
Media brands account for the top 3 fastest-growing brands, Apple most valuable, WeChat strongest
Listeners can discover premium subscriptions alongside millions of free shows
