72andSunny

Real mums handed the mic as BIG W celebrates the moment they can take that well-earned exhale.

by Staff Writer – Oct 26, 2026

The campaign features the 1990s hit “I Want You” by much-loved Australian pop duo, Savage Garden.

by Staff Writer – Aug 31, 2026

Former 72andSunny CCO Wez Hawes joins female-founded independent agency OUTSIDE IN as it enters its second year.

by Mediaweek – Jun 3, 2026

It's a multi-year deal.

by Makayla Muscat – Jan 12, 2026

Ryan Gracie: 'This is real life, it’s relatable, it’s raw, and it’s absolutely brilliant work from an incredible team.'

by Alisha Buaya – Sep 9, 2025

Wez Hawes: 'This campaign brings that to life — putting the product at the centre through emotionally resonant stories designed for how people consume media today.'

by Alisha Buaya – Aug 4, 2025

Leah Ferris: 'This campaign highlights how Search helps everyone navigate their world, making discovery and connection more effortless and meaningful.'

by Alisha Buaya – Jul 24, 2025

Chris Kay: 'He’s helped build something that is special, and we are excited to see him go onto his next life chapter.'

by Alisha Buaya – Jun 10, 2025

The ARIA Award for Best Use of an Australian Recording in an Advertisement is set to return for its third year, recognising the role of local music in brand storytelling.

by Tom Gosby – May 14, 2025

Nick Ferguson: 'We appointed 72andSunny due to their belief in Optimism and their expertise working with modern global and Australian brands and their ability to connect these with modern Australian audiences.'

by Alisha Buaya – May 13, 2025