Taboola reveals its 2023 Grammy Award predictions


Taboola forecasted that it would not be a surprised if Adele takes home a Grammy for record of the year

Taboola is gearing up for the 65th Annual Grammy Awards, which will take place on Sunday, February 5th, by making predictions about who will win an award this year.
Based on US pageview data from Taboola’s publisher network (pulled on January 10th that reflects traffic from the last 90 days), Taboola already has a clear idea of about which stars are getting the most love from music-loving readers.
Just the word “Grammys” alone has sparked significant interest in across the Taboola network, with 636,250 pageviews compared to last year’s 236,300.
From Adele and Lizzo to ABBA and Harry Styles, the competition is fierce. Artists are being nominated for Record of the Year, Album of the Year, Song of the Year, and Best New Artist.

For clarification, artists who have a N/A next to their name in the data mean Taboola has not seen a sufficient amount of articles published about them across its network. Additionally, if more than one artist is nominated together, Taboola searched their names separately and combined their pageviews.


Here are Taboola’s data-backed predictions:

Taboola’s Prediction: Adele

Taboola forecasted that it would not be a surprised if Adele takes home a Grammy for record of the year. After six years, her latest album, 30, debuted on November 19, 2021. Adele’s fans waited a long, long time for this track list and it did not disappoint.

With 692,000 copies sold in the US during its opening week, 30 had the highest number of sales of any other album this year. From Love is a Game to All Night Parking, Adele’s fans are soaking up her vocal brilliance and lyrical genius.
Out of every artist nominated for Record of the Year, Adele had the most pageviews through Taboola’s publisher’s network. With over 3.5 million pageviews, she tops Harry Styles at 2.9 million pageviews.

Adele is also predicted to take home the Album of the Year category, according to Taboola. In 2017, she won Album of the Year for 25, which is the last album she released.
That same year, she won four other awards including best song, record, pop solo performance, and pop vocal album.
When she released a new album in 2021, it was only a matter of time before she was nominated again for a Grammy.

Liz Rose and Taylor Swift will probably win Song of the Year by a landslide if Taboola’s pageviews have anything to say about it.

With over 18 million pageviews to their names, these artists far outrank their competitors including Adele Adkins and Greg Kurstin who came in second with six times fewer pageviews (over 3.6 million.)
These artists debuted their hit song All Too Well, in 2012. In 2021, Swift included a new version of the song in her album, Red.

With Rose as the songwriter and Swift as the singer, this powerhouse duo’s song broke the record for the longest song to reach the No. 1 spot on the Billboard Hot 100 Chart.
Rose has been nominated for a Grammys award three times in her career but has never won — will this year be her year?

Latto has been getting a lot of love this year for her song, Big Energy.

American rapper rose to stardom in 2020, with her 2019 single, Bitch From Da Souf. Soon after, she signed with RCA Records and the rest is history.
The 25-year-old singer has been nominated for Best New Artist along with Omar Apollo, Anitta, and other rising stars. With 135,220 page views to her name, she far outranks the competition.

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