Taboola has appointed Krishan Bhatia as its first Chief Business Officer, tasking the former Amazon Ads and NBCUniversal executive with leading global sales and partnerships.
What will Bhatia do at Taboola?
In the new role, Bhatia will oversee global go-to-market execution across Taboola’s product portfolio, including its Realize performance advertising platform, its publisher network, CTV performance offerings and generative AI products.
Taboola said the focus is on driving revenue growth across the business as it expands beyond its traditional publisher recommendations footprint.
Background: Amazon Ads and NBCUniversal
Most recently, Bhatia served as Vice President, Global Video Advertising and Partnerships at Amazon, where he launched and led the company’s global video advertising business spanning Prime Video, live sports, Twitch and third-party programmers.
Before Amazon, he was President and Chief Business Officer of NBCUniversal’s Global Advertising and Partnerships division, overseeing its digital, streaming TV and advanced advertising operations.
What Taboola’s CEO said
Adam Singolda said Bhatia was joining Taboola “at a pivotal moment” as the company looks to expand performance advertising beyond the closed ecosystems of search and social. “Realize is gaining real momentum as advertisers look for scalable growth beyond search and social,” he said. “At the same time, DeeperDive is bringing generative AI directly to publishers in ways that are helping them innovate and thrive.”
Taboola boss Adam Singolda
He also pointed to Taboola’s scale, saying the company has “surpass[ed] two billion dollars in revenue” under the leadership of Eldad Maniv, President and COO, and has “spent years building a powerful foundation for long term success”.
What Bhatia said
Bhatia said Taboola’s “bold vision for the future”, anchored in “global scale and innovative technology”, made the move compelling. “The introduction of Realize further solidifies Taboola’s place as the leading player in performance advertising outside of search and social,” he said.
He also flagged the company’s publisher and AI roadmap as a key drawcard. “Taboola’s launch of DeeperDive, pace of innovation with generative AI, and continued commitment to drive success for advertisers and partners are strong signals that today’s market demands,” Bhatia said. “I’m excited to come onboard at this pivotal point of growth for Taboola and to work alongside the entire team.”
Top image: Krishan Bhatia