The company seeking to trademark the brand ‘Swift Home’ for a line of bedding products has withdrawn its application, following legal documents filed by singer Taylor Swift with the US Patent and Trademark Office on February 11.
A representative for Cathay Home, a home goods company, told the BBC that the decision was made because the trademark was not “essential to its business.”
In a Notice of Opposition, Swift argued that the similarities between her trademarked designs and the company’s logo could mislead consumers into thinking that Swift had endorsed the products.
The Taylor Swift and Swift Home logos were found to be too similar. Image: BBC
‘Swift Home’ vs Taylor Swift
Cathay Home’s lawyer, Ting Geng from Geng and Associates, said in a statement that the trademark application was dropped after evaluating the circumstances, the BBC reports.
“Such decisions are often practical and commercially sensible,” she said.
The lawyer added that the firm had previously reached a “consent-to-coexist agreement” with the singer for another registered “Swift Home” mark.
Cathay Home, with offices in North America and China, applied for the ‘Swift Home’ trademark for its bedding products in late 2025.
According to Swift’s Notice of Opposition, the ‘Swift Home’ trademark improperly trades on the fame and commercial popularity of Swift’s name and creates a “false association” with the singer.
The opposition added that the way Cathay Home has styled the word ‘Swift’ in its logo closely resembles the singer’s trademarked cursive mark.
Swift has filed more than 300 trademarks in the US and other jurisdictions, securing her name, initials, album titles and some lyrics.