Suzy Nicoletti has been announced as the Sydney-based vice president and general manager of JAPAC region of Yotpo.
This comes as the Israeli eCommerce marketing platform launched its expansion into the Australian market in late 2021, following a USD$230 million capital raise to drive efforts.
Nicoletti, the former Twitter Australia managing director, will lead Yotpo’s operations in the region, which includes tripling the company’s headcount in its Sydney office to support its growing portfolio of forward-thinking online retailers.
The California native, who was previously a Google Executive, brings more than 15 years of experience in scaling companies globally, including leading Twitter’s ANZ operations over the past five years.
David Michaeli, head of new markets at Yotpo, said the JAPAC region was the company’s fastest-growing arm, and Nicoletti’s appointment was a strategic move in furthering this momentum.
“Australian retailers are acutely aware of the importance of building relationships and loyalty with their customers, which is why so many have embraced Yotpo.
“Since COVID restrictions amplified consumer appetites to shop online, Australia has produced more eCommerce businesses than we’ve seen to date, and it’s reflected in our overwhelming growth.
“With this in mind, we knew we needed the local leadership team to be no less than excellent, and we’re now proud to welcome Suzy to join and lead this all-star team,” he added.
Nicoletti said of her appointment: “Australian e-commerce brands have demonstrated they can play on the global stage, and it’s Yotpo’s mission to ensure we’re on the ground to help them succeed.
“With consumer retail habits evolving, brands like Culture Kings, Princess Polly, and JSHealth have emerged as significant contributors to Australia’s online retail industry.
“As a passionate advocate for building Australia’s technology footprint, I’m excited to develop our Australian presence into a hub that will empower the next generation of online brands across JAPAC, while putting Australia’s eCommerce industry on the map,” she added.
Nicoletti’s appointment comes as Yotpo announces it has signed on a slew of new clients including Kmart, Hi Smile, Rip Curl and General Pants.
Since the company’s Australian launch in 2021, Yotpo has increased its Australian customer base by 100% with key brands such as LVLY, Lyre’s, LSKD and Bondi Sands. Local revenue for the platform has also grown by more than 350 per cent YoY with ANZ-based merchants accounting for over 10 per cent of Yotpo’s global customer base.
Yotpo attributes this growth to a combination of strategic hires and a comprehensive offering including SMS marketing, loyalty, referrals, and reviews for both emerging brands who can access Yotpo for free, as well as medium to larger retailers deploying programs at scale.
Headcount in Yotpo’s Sydney office has tripled in just a few months, with an aggressive headhunting strategy intended to further amplify Yotpo’s rapid expansion in the region.