Agile insights consultancy Bastion Insights has appointed Steven Howlett to the position of managing director.
Based in Melbourne, Howlett will be responsible for leading the rapidly growing Melbourne and Sydney Insights teams.
An insights expert with over 20 years of industry experience, Howlett was most recently at Kantar, global leading data, insights, and consulting company, as executive director of Commercial Excellence.
Prior to that, he was partner at global brand consulting agency, Hall & Partners. Howlett has successfully grown insights businesses and has a wealth of experience across commercial and government sectors.
See also: Bastion research finds Australian brands fall short in awareness with Asian-Australian consumers
Howlett said on his appointment, “What appealed to me most about joining the business, is that Bastion Insights provides a great mix of commercial, social, government and cross-cultural insights.
“Providing expert and considered advice to help every sector of the Australian economy. Couple this with being a part of Australasia’s largest independent marketing and communications group, the Bastion Think Wide strategy is exciting and market leading,”
Jack Watts, Group CEO Bastion said: “It is terrific to have someone of Steven’s calibre and experience come on board to lead our Insights consultancy offering. Everything we do across our business starts with data-led insights to get to the core of the client or customer question. Hence we have built a deep insights capability that spans over 90 staff across Melbourne, Sydney, and Canberra locally as well as LA and NYC abroad.”
“Steven has made an immediate impact with our team and clients, and I look forward to this continuing as we work to grow our capabilities across commercial and brand clients, cross-cultural insights as well as nation changing government and social behavioural change campaigns.”
See also: Havas Group acquires health communications agency Bastion Brands
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Top image: Steven Howlett