Spotify data reveals Australian music’s global takeover

Home grown artists are no longer just travelling well; they are exporting at scale.

Spotify has unveiled its latest Australian Music Global Impact List, offering the clearest signal yet that Australian artists are no longer just travelling well; they are exporting at scale.

For the first time, the list expands to a Top 50 ranking, capturing the Australian tracks with the biggest global impact on Spotify outside Australia across the full 2025 calendar year.

The results underline a structural shift in how Australian music reaches international audiences, with global streams of local artists up 69% since 2020.

It’s a milestone moment for the industry. Streaming has effectively dismantled geography as a barrier, turning platforms like Spotify into a de facto export infrastructure for Australian talent.

At the centre of that export machine is Sia.

Sia. Source: Supplied

Sia. Source: Supplied

Sia makes history as Australian music’s global ambassador

Global superstar Sia has become the first artist to top Spotify’s Global Impact List twice, with her David Guetta collaboration Beautiful People crowned the most-streamed Australian song internationally in 2025.

She previously claimed the number one position in 2023 with Gimme Love, cementing her status as one of Australia’s most reliable global performers in the streaming era.

Close behind, Tame Impala delivered one of the strongest album-driven export performances of the year. Seven tracks from their fifth studio album, Deadbeat, landed inside the Top 50, equal most by any artist. Dracula emerged as the band’s highest-ranked entry at number two, while four tracks landed inside the Top 15, including Loser at number eight.

The Kid LAROI also demonstrated sustained global traction, placing seven tracks on the list. His collaboration with Tate McRae, I know love, landed at number three, while A COLD PLAY broke into the Top 10 at number nine.

Emerging talent also featured prominently, with breakout artist Lithe debuting at number four alongside American rapper Don Toliver on Cannonball.

Meanwhile, Sri Lankan-Australian alt-pop artist kiki wera secured a Top 10 placement with Pool (Gravagerz Version), highlighting the increasing diversity of Australian artists connecting with global listeners.

Nostalgia, remixes and catalogue power drive streaming longevity

The list also reinforced a broader streaming trend reshaping music economics: the longevity of catalogue.

The Temper Trap’s Sweet Disposition, long considered one of Australia’s defining export tracks, enjoyed renewed global success via a Lost Frequencies remix, re-entering international rotation more than a decade after its original release.

Similarly, CYRIL’s reinterpretation of The La’s There She Goes landed at number 16, underscoring the commercial value of remix culture and catalogue reinvention.

These trends speak to a deeper shift in how music travels globally. Tracks no longer follow traditional release cycles. Instead, they can resurface and scale years later, driven by algorithmic discovery, social media, and playlist ecosystems.

Spotify’s data reveals the new geography of Australian music export

The United States remains the dominant export market for Australian artists, followed by the UK and Germany. But the data reveal increasingly diversified global demand, with Brazil, Mexico, the Philippines, and France ranking among the Top 10 international markets.

More strikingly, emerging territories are accelerating fastest. South Africa recorded export growth of 99% over the past three years, followed by the Philippines at 64% and Colombia at 53%.

These markets, once peripheral to traditional music export strategies, are now central to growth.

Spotify AUNZ head of artist and label partnerships Leah Harris said the results demonstrate how streaming has fundamentally changed the global reach of Australian artists.

“It’s impossible not to feel the impact of Australian music wherever you go, whether that’s in the US, Europe, or emerging markets where local artists are finding passionate new fans,” Harris said.

“The data behind Spotify’s Australian Music Global Impact List shows just how borderless music has become, and how artists from Australia are connecting with listeners around the world in deeper and more meaningful ways than ever before.”

The Top 10 Australian Music Global Impact List 2025

• Sia and David Guetta – Beautiful People

• Tame Impala – Dracula

• The Kid LAROI and Tate McRae – I know love

• Lithe and Don Toliver – Cannonball

• kiki wera – Pool (Gravagerz Version)

• Tame Impala – Track from Deadbeat

• The Temper Trap – Sweet Disposition (Lost Frequencies Remix)

• Tame Impala – Loser

• The Kid LAROI – A COLD PLAY

Streaming has turned platforms into Australia’s most powerful export channel

For the Australian music industry, Spotify’s Global Impact List has evolved into more than a leaderboard. It is now a proxy for export performance and global cultural penetration.

Where radio once dictated international reach and touring followed, streaming has flipped the model. Artists can now build global audiences first, then follow with touring, partnerships, and commercial expansion.

For platforms like Spotify, this positions Australia not just as a domestic market, but as a content engine feeding a global ecosystem.

And as the latest Global Impact List makes clear, Australian music is no longer breaking through overseas. It’s already there.

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