Spotify is rolling out new fixed-price and reserved buying options across its automated ad products, aiming to give advertisers more predictable planning and delivery during high-demand periods.
The company said monthly active advertisers using the Spotify Ad Exchange have increased by 222 per cent since launch, citing internal global data from April 2025 to January 2026.
What’s changing for advertisers on Spotify?
The updates span the Spotify Ad Exchange (Spotify’s programmatic marketplace) and Spotify Ads Manager (its self-serve platform). Spotify said the additions are designed to complement its existing biddable buying options.
- Spotify Ad Exchange: Reserved buying is being added alongside the existing biddable model.
- Programmatic Guaranteed: Spotify said advertisers can reserve inventory at fixed rates, with audio and video in music available via The Trade Desk and Google Display & Video 360. Display is also available via The Trade Desk, with more DSPs to come.
- Targeting and measurement: Spotify said Programmatic Guaranteed will include its full targeting suite, including custom first-party segments based on artists, events and content engagement. The company also flagged measurement integrations with Kantar, Samba TV, TransUnion, NCSolutions and Foursquare.
- Spotify Ads Manager: Reserved Buying is expanding across music and podcasts, with fixed CPM pricing intended to improve cost predictability and delivery consistency for self-serve advertisers.
Adrian Bingham, Spotify AUNZ Head of Sales, said advertisers in Australia and New Zealand are increasingly looking for automation that does not compromise on “quality, targeting or measurement”.
“By expanding reserved buying and fixed price options across Spotify Ad Exchange and Spotify Ads Manager, we’re giving brands more ways to reach engaged audiences with greater predictability,” Bingham said.
Spotify positioned the changes as part of its broader push to build a more flexible, automated “full-funnel marketplace” for advertisers.