Sportsbet, Maccas, Sony, Jim Beam: Foxtel Media unveils new and returning sponsors for 2024 AFL season

Foxtel Media

Three new sponsors – GMHBA, Tradie Beer and Jim Beam – have also joined the lineup.

Foxtel Media has announced the brands that have signed on as sponsors for the 2024 AFL season.

Sportsbet, Pointsbet, Maccas, KFC, Red Rooster, Sixt, KIA, Carlton Draught, McCain, Bunnings Warehouse, Coles, Host Plus, Industry Super Funds, Sony, Chemist Warehouse, NAB, Ford, Toyota, AAMI, Telstra, Musashi, Ashley & Martin, Steel Blue, Drummond Golf, NIB and Harvey Norman are all returning for the 2024 season.

Three new sponsors – GMHBA, Tradie Beer and Jim Beam – have also joined the lineup.

The AFL opening round simultaneously commenced in Sydney, Gold Coast and Brisbane to grow the code in the northern markets. Four matches were played involving the Sydney Swans, the GWS Giants, the Brisbane Lions, the Gold Coast Suns and major clubs from Victoria including Melbourne, Carlton, Richmond and Collingwood.

The Foxtel Group’s on-screen talent will be buoyed by the off-season recruiting coup of Jack Riewoldt. Riewoldt, who has been part of the Fox Footy family for a number of years, will step into a full-time role following his official retirement in 2023.

This season, Foxtel Media will include more targeted and tactical squeeze backs, a new asset that allows non-AFL partners to integrate into live play. It is also offering select Quarter-Time and Three Quarter-Time Naming Rights opportunities for brands.

The Foxtel Group is the sole holder of full digital rights for the AFL, which means fans will be able to watch all rounds on Fox and Kayo Sports.

Martin Medcraf, director of sports sales and brand partnerships at Foxtel Media said the 2023 season was the highest rating AFL season of all time for the Foxtel Group.

“Given how things have started, we’re heading towards another sensational season of sport. More excitement and value await players, fans and advertisers alike,” he said.

“Our world-class technology across Foxtel Group platforms creates a premium experience for both viewers and brands. Following the success of the first NRL round in Las Vegas, our expectations are high, and we’re pumped to create a more exhilarating experience for everyone.”

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