Spinach has acquired digital analytics and optimisation consultancy Digital Balance from consultancy Ebiquity.
The integrated Melbourne agency purchased the business with a view to broadening its expertise and knowledge within the data space,
Digital Balance provides clients with strategic advice, hands-on expertise, support, and training across four complimentary service streams: MarTech enablement and strategy, digital analytics and data insights, optimisation and experimentation, and omnichannel customer experience.
The two businesses will operate autonomously and collaborate when it serves the best interests of individual clients. Digital Balance’s client list includes organisations in the education, utility, finance, travel, media, food and beverage and logistics sectors.
Craig Flanders, Spinach CEO, said: “Spinach’s work with brands in the insurance and retailer spaces has highlighted an ever-increasing role for data and marketing technology wrangling.
“Today’s CMOs, CIOs and CTOs are navigating a progressively complex data landscape that is only going to become more so when impending privacy changes are implemented.
“With businesses expected to deliver an enhanced and personalised customer experience when selling and transacting online, we want to provide that expertise now and into the future as demand continues to grow.”
Digital Balance’s 12 Melbourne-based staff will relocate to Spinach’s offices in South Melbourne.
Richard Taylor, Digital Balance managing director said: “Since 2011, Digital Balance has helped brands unlock the value of their data and drive deeper customer engagement and business growth. The acquisition enables us to expand our existing service offering, particularly in the CX optimisation and experimentation space, by utilising Spinach’s cross-platform UI/UX design, copywriting, and qualitative and quantitative research capability.”
The acquisition follows several client wins for the integrated Melbourne agency which recently picked up the Australian Conservation Foundation, Blackswan Dips, Nutri V and Kogan.
Earlier this year, Spinach welcomed the appointment of Dom Megna as executive creative director.
Megna said of joining the integrated Melbourne agency: “This role is close to my heart. Frank was my first mentor. I turned up at his desk with a tatty folio during Spinach’s early months and his guidance was everything in landing me my first gig. To come back after all this time and help Frank and the Spinach team forge a new age is something I take personally.
“The agency’s combination of vast experience and infectious enthusiasm is unique. That attitude, along with having our media team sitting next to us is exactly how I want to work.”
Top image: Craig Flanders and Richard Taylor