Australian music festival Spilt Milk has announced its roster of brand partners ahead of the 2025 single-day festival in Ballarat, Perth, Canberra and the Gold Coast.
Spilt Milk, presented by Kicks Entertainment and Live Nation, features a line-up of international and Australian artists, including Kendrick Lamar, Doechii and Sara Landry.
The festival returns to Ballarat on December 6, Perth on December 7, Canberra on December 13 and the Gold Coast on December 14.
This year, Spilt Milk welcomes a suite of brand partners, including Red Bull, Smirnoff, Vodafone, Coopers, American Apparel, Jim Beam, Liquid IV, Rimmel London, Schwarzkopf Got2b, White Claw, Platypus and Transport Accident Commission.
Each partner will run activations to engage Australia’s next generation of festivalgoers.
The brand partners
Red Bull will unveil the Red Bull Capsule, a high space with DJ sets, signature Red Bull drinks, an outdoor zone and exclusive Spilt Milk merchandise.
Smirnoff’s Guilty Pleasures activation creates a fun, judgment-free space for people to dance, scream the chorus and live their best cringe-core life.
Vodafone was the first brand to partner with Spilt Milk this year, giving its customers exclusive pre-sale access and the chance to win a ticket upgrade.
Coopers is hitting Spilt Milk with Finders Coopers, providing roaming bar service of their full-strength lager cans.
American Apparel joins as the presenting partner of the festival app, keeping fans connected, prepared and in the loop from first act to final set. They’re also the official merch supplier.
Jim Beam is back to bring punters and their mates together through the ‘Jim Beam Mates Confessional’, where festivalgoers can score prizes and instant VIP upgrades.
Liquid IV will keep festivalgoers hydrated with new flavours in each city.
Rimmel London returns as the official make-up partner, inviting festivalgoers to their London bus for complimentary makeovers, product drops and a DJ.
White Claw is serving icy seltzers, DJ sets and a place where friends can catch up.
NESCAFÉ Espresso Concentrates is spilling the milk in Ballarat and Canberra, serving up chilled coffee to help festivalgoers cool down.
As the official footwear retail sponsor for Spilt Milk, Platypus Kicks Club members will have the chance to win VIP tickets by shopping the edit in-store and online.
The Transport Accident Commission’s Vanessa bus will debut as ‘Vanessa’s Place’, a festival share house at Ballarat, where the focus is on giveaways and safer choices on the road.
Gen Z demand shaping Spilt Milk
The 2026 partner line-up leans into the values and expectations of Gen Z, with this audience shaping the festival’s identity and driving year-on-year demand.
According to Live Nation’s latest ‘Love Song’ study, 92% of Gen Z crave in-person experiences, and nearly 88% say music is central to their happiness and sense of identity.
Kristy Rosser, senior vice president at Live Nation ANZ, said Spilt Milk is a celebration of music, community and creativity.
“Our partners are integral to the way audiences engage with the festival, both in person and online,” she said.
“We know Gen Z value real-life experiences that are both authentic and relevant, so our goal is to create spaces where brands can connect with fans memorably.”