SPEED has announced the appointment of three senior executives after a year that saw the independent agency welcome a slew of new clients.
Joining the team is Milli Singson as lead data scientist, Nikki McColl as client director, and Rob Maxwell as investment director.
Managing partner Ian Perrin welcomed the appointments. He said: “We are putting our foot on the accelerator in terms of the capabilities we are adding to the team.
“We have always relied on senior talent to deliver fast, and effective solutions for our clients, and these three hires reflect a continuation of that approach.”
“Milli is perhaps the smartest person we have ever hired, Nikki has gained the respect of every client she has worked on, and Rob has a formidable reputation both within the agency world and across media partners.
“There is no doubt that they will be great additions to SPEED,” he added.
Among the new clients, the agency welcomed in 2022 were Colonial First State, Carnival Cruise Lines, Archie Rose, Boody and additional projects across Dulux Group.
Last year, Perrin spoke to Mediaweek about the growth of the agency and credited the agency’s growth to its focus on effectiveness and use of analytics and data.
Perrin said: “We focus much more on effectiveness and use the analytics and data department to make sure that we can differentiate and understand client’s businesses in a different way.”
Looking ahead, he said that the agency has been growing its presence in Melbourne and will continue doing so. He noted that the new growth opportunity for Speed is working and collaborating with creative agencies.
“Our focus for this year is how do we work with more creative agencies, how do we create better integration in the work that we do with creative agencies, and make clients feel like they’re getting one solution,” Perrin added.
See also: The Speed Agency MP Ian Perrin reveals the agency’s key to growth over the last 18 months