The event centred the independent agency’s predictions and insights for the upcoming busy retail season, i.e., Click Frenzy season, Black Friday, Cyber Monday and Boxing Day Sales.
Following opening remarks by co-founder Cameron Bryant, the session began with Kristine Marinkovic, senior growth specialist at Sparro, who shared the agency’s insights into paid retail, retail trends and outlook for the industry.
James McInnes, head of digital at Jack Nimble, talked about what the social-first content production agency does and how attendees can better capture their audience’s attention.
Next up was Lucas Palmero, account director at Sparro, who discussed how retailers and brand marketers can better understand their audience and diversify their media.
Rounding out the first session was the agency’s partnerships account director Angus Waters who looked into how retailers and brand marketers can better protect their margins during peak.
Attendees made their way from the impressive grazing board back to their seats for the second half of the evening.
Morris welcomed to the front Justin Seskin, co-founder at The DOM, with Erin Eedy, Decathlon Australia’s campaign and communication leader, and Tracy Jones-Harris, head of digital at Camilla.
The trio discussed their respective companies’ clientele, how they attract and retain audiences, successes and challenges, as well as their outlooks for each of their respective in the coming months.
Sparro’s successful insights afternoon comes after it was shortlisted for three Google Premier Partner of the Year Awards across Brand Awareness, Lead Generation and Online Sales.
Google’s Premier Partner of the Year Awards recognise agencies that drive success and impact for clients across Google’s Ad services. To enter, agencies must be certified as a Google Premier Partner, which is earned by meeting requirements across account spend, advertising performance and employee certification.
See Also: Sparro is shortlisted for three Google Premier Partner of the Year Awards
Top image: Cameron Bryant