Spark Foundry has been appointed to manage the media planning and buying responsibilities for independent not-for-profit, Cancer Council Victoria, following a media review.
Supporting the charity’s focus on cancer research, prevention, early detection, support services and fundraising, Spark Foundry will take a data-led approach for Cancer Council Victoria, raising awareness of the range of campaigns and programs offered by the organisation across TV, OOH, radio, digital and social channels.
In response to the annual Victorian Cancer Registry report, which revealed that 36,900 Victorians will be diagnosed with cancer, and over 11,500 will die from cancer, Cancer Council Victoria’s aim is to reduce the impact of all cancers on people and communities – empowering Victorians to take measures to prevent and manage the disease.
Cancer Council Victoria head of brand, communications and marketing, Danielle Chidlow, said: “We are thrilled to appoint Spark Foundry as our media partner. Spark’s leadership, expertise and innovation in the media space is second to none, and we were impressed by the out-of-the-box thinking and insights they offered.
“We look forward to working with Spark to bring our campaigns to life and reach new and wider audiences in 2023 and beyond.”
By developing and applying evidence and insights, Spark’s media plan will aim to align with Cancer Council Victoria’s strategic mission to prevent cancer, empower people, and save lives.
Spark Foundry managing director, Peter Butler, said: We are honoured to be given the opportunity to work with Cancer Council Victoria. Every dollar we spend for every client is important – but when a dollar can potentially save the life of a mum, dad, sister, or brother – it becomes that much more significant.
“If the work Cancer Council Victoria and Spark Foundry carry out together can help save the life of a loved one, then I can’t think of anything more rewarding.”
See also: Mediaweek Agency 50: Imogen Hewitt on leading Spark Foundry through “extraordinary growth