Sound Story appoints Kirsty Rivers as industry relations director, adds Vivienne Kelly and Maddie Koczanowski to team

Kirsty Rivers, industry relations director, Sound Story. Photo credit Michelle Grace Hunder

“A fierce advocate and champion for the Australian music ecosystem.”

PR and communications agency Sound Story has appointed Kirsty Rivers to the newly-established role of industry relations director. The agency has bolstered its talent pool with the additional appointments of of Vivienne Kelly as senior communications specialist and Maddie Koczanowski as communications, culture, and events specialist.

In May last year Sound Story also announced Nova’s Jane Elliott would be joining as its communications director.

See also: Nova’s Jane Elliott joins Sound Story as communications director

With the agency maintaining offices in both Sydney and Melbourne, Melbourne-based Rivers joins Sound Story from Creative Australia where she served as head of music for three and a half years, following a leadership role in Creative Victoria’s contemporary music division. Rivers was honoured with induction into the Hall of Fame at the Music Victoria Awards last year.

Jake Challenor, founder of Sound Story, said: “Kirsty’s reputation as a fierce advocate and champion for the Australian music ecosystem within industry and government is of enormous value to Sound Story’s incredible partners. As our clients grow, so too does Sound Story.

See also: Jake Challenor launches new communications agency Sound Story

“Our mission is to help ambitious brands to launch, grow, and manage their reputations on the world stage — we do this through strategic storytelling, and Kirsty is one of the best in the business.”

Rivers added: “It’s an exciting time to be joining Sound Story and supporting the team’s vision to tell the stories of forward-thinking brands disrupting the music, media, advertising and tech industries.

“Inspired by Jake and the team’s unique outlook and global perspective, I’m thrilled to use my expertise in industry and government to realise actions and ideas, at this incredibly exciting and pivotal time for Australian creativity.”

Sydney-based Kelly joins Sound Story from The Brag Media, where she held various editorial roles across multiple publications, while Koczanowski (also based in Sydney) brings expertise gained from her tenure at Spotify in Australia and the UK.

Vivienne Kelly (senior communications specialist) & Maddie Koczanowski (communications, culture, and events specialist) Sound Story

L to R: Vivienne Kelly, senior communications specialist & Maddie Koczanowski, communications, culture, and events specialist, Sound Story

See also: How The Brag Media’s $8m sale came together and what’s next

Top Image: Kirsty Rivers (Photo credit: Michelle Grace Hunder)

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